The Chew Meter

Find your dog's perfect toy

No two dogs chew the same. Some want a soft toy to snuggle, others shred the toughest toy in minutes. Slide the Chew Meter to your dog's style, or just scroll down to explore every level from Soft to Toughest.

SoftToughest

Slide the meter, tap a level, or just keep scrolling

4 / 4

Toughest

Our Chewzilla® range. Made from 100% ToughTech™ nylon, the hardest material we make, built for the dogs that destroy everything else. If your dog shreds "tough" toys in minutes, this is their match.

Staffy at the beach with a Chewzilla toy

Toughest material100% ToughTech™ nylon, our hardest build

Best forPower chewers & destroyer breeds

90-day guaranteeFree replacement if your dog destroys it

Bundle & Save

Chewzilla Deep Sea Mission 5-toy collection

Deep Sea MissionBest-selling 5-toy collectionShop the bundle ★ Best seller

Staffy BalboaShop ★ Best seller

Staffy SchwarzeneggerShop

3 / 4

Tough

Our PowerFlex™ range. A nylon-rubber blend that is still seriously tough, with a bit of flex that is gentler on gums. Perfect for strong chewers who also love to carry, toss and tug.

Staffy with the PowerFlex Beach Trip toys

Tough buildToughTech™ nylon and natural rubber

Best forStrong chewers who fetch & tug

BonusFlex, squeaks and grooves for spreads

Bundle & Save

PowerFlex™ Beach TripBest-selling 5-toy collectionShop the bundle ★ Best seller

Chomp CarrotShop ★ Best seller

Power Chew WheelShop

2 / 4

Medium

Interactive and dental toys in firm natural rubber. Made for gentle chewers, teething puppies and games of fetch and tug, not for hardcore destroyers.

Staffy chewing the Crocodile Dental Chew

MaterialFirm, gentle natural rubber

Best forGentle chewers, puppies & play

BonusTextured to help clean teeth

★ Best seller

The Tommy Tug HandleShop ★ Best seller

Crocodile Dental ChewShop ★ Best seller

Happy Staffy DuraballShop

1 / 4

Soft

Soft, plush and playful. These toys are all about bonding, fetch and gentle fun, not heavy chewing. Ideal for puppies, seniors and dogs who play without trying to demolish everything.