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LOW STOCK
PowerFlex™ Beach Trip
Free Toy Care Kit
Come with a complimentary smoothing block to extend your toy’s life.
BUILT FOR CHEWERS
WHY DOGS LOVE Power flex®
Here's why 100,000+ dogs won't touch anything else.
✅Vet recommended
Recommended by vets for safe, extended chewing. The nylon-rubber blend is designed to satisfy your dog's natural instincts in a way that keeps them engaged.
🐶Calm boredom and anxiety
Chewing is a natural stress reliever. Load the grooves with peanut butter, yoghurt, or your dog's favourite spread to turn idle time into a calming, rewarding ritual.
🛡️Rigorously safety tested
Every toy is independently tested to ISO 8124 toy safety standards, so you can be confident it's free from harmful substances before it reaches your dog.
🦷Dental Health Built In
The ridged surfaces on every toy help remove tartar during chewing sessions.
5 TOYS THAT ACTUALLY LAST
MEET THE CREW
Built-in squeaker
Squeaky Fin
The built-in squeaker adds excitement with every bite, while the ridged texture helps grip spreads for longer-lasting engagement.
Spread-holding grooves
Mr Sprinkles
A treat-ready tough toy designed to keep power chewers engaged longer. Textured surfaces hold spreads to encourage calm chewing.
Built-in squeaker
Sid the Seagull
A grumpy gull with a built-in squeaker - designed to keep your dog entertained and coming back for more.
Satisfying chew
Land Shark
A land shark for your land shark - built tough with nylon and rubber for a more satisfying chew.
Dental cleaning design
Pinchy the Lobster
Built with textured claws and ridges to help clean teeth as your dog chews. The mix of rubber and ToughTech™ nylon creates a satisfying balance of grip and durability.
← Swipe to see all 5 toys →
THE RESULTS SPEAK FOR THEMSELVES.
We surveyed 10,000+ power chewer parents.
81%
Noticed a measurable improvement in destructive behaviour within the first 4 weeks
93%
Reported reduced boredom and anxiety after switching to Power Flex toys.
74%
Said they had tested multiple other "tough toys" and nothing else compares
ANNUAL SAVINGS
$3,000+
vs. cheap toys + vet bills
🐾 THE REAL COST
WHY CHEAP TOYS AREN'T CHEAP.
That $10 toy looks like a bargain — until you add up what it actually costs your dog, your home, and your wallet.
Destroyed furniture, shoes & belongings
Bored dogs chew what they can find — and it's expensive
2–3 cheap toys a month
Destroyed within days — money straight in the bin
Hidden toxins & nasties
Cheap materials contain chemicals not tested for dogs
NYLON + RUBBER = BEST OF BOTH WORLDS
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ToughTech™ Nylon & Rubber
Ultra-dense nylon provides the structural backbone while natural rubber gives a satisfying chew.
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Two Squeaky Toys
Most toys lose the squeak in days. These two are built tough to keep dogs coming back, session after session.
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Dental Cleaning Design
Every toy's textured surface naturally clean teeth and massage gums during every chew session.
POWERFLEX™ VS CHEWZILLA®
| POWERFLEX™ Nylon-Rubber Blend | CHEWZILLA® Ultra-Tough Nylon | |
|---|---|---|
| Chew Level | 3/4 — Tough | 4/4 — Extreme |
| Material | Nylon + Natural Rubber | 100% Ultra-Dense Nylon |
| Built-in Squeakers | ✅ | ❌ |
| Spots for spreads | ✅ | ✅ |
| Dental cleaning grooves | ✅ | ✅ |
| Best for | Enthusiastic chewers who love interactive play | Extreme destroyers who shred everything |
| 90 Day Guarantee | ❌ | ✅ |
INDEPENDENTLY TESTED. CERTIFIED SAFE.
Every PowerFlex™ toy is independently tested to the same safety standards as children's toys. Because your dog deserves nothing less.
📱 Real Dogs. Real Results.
WHAT OUR COMMUNITY IS SAYING
FREQUENTLY ASKED QUESTIONS
PowerFlex™ uses a nylon-rubber blend that gives a slight flex — gentler on gums and great for dogs who love to carry and toss as well as chew. Chewzilla® is 100% ultra-dense nylon with zero flex — built for extreme destroyers who shred everything. PowerFlex™ also includes a built-in squeaker (in Trevor the Toucan).
PowerFlex is perfect for dogs who love to chew but aren’t full-on extreme destroyers. If your dog is more of a moderate, in-between chewer who still needs something durable (but with a bit more give), PowerFlex is a great fit. The rubber + nylon design adds flexibility, making it ideal for chewing, chasing, and interactive play. If your dog is an extreme chewer that tears through everything, we’d recommend stepping up to the Chewzilla® range for maximum durability.
Yes, PowerFlex toys are still tough. They’re made with our ToughTech™ nylon combined with durable rubber, so your dog gets both strength and a bit of flexibility. Because of the rubber components, they will wear faster than our full nylon Chewzilla® toys. That’s what gives them more movement and makes them perfect for dogs that love squeakers and interactive play. If your dog is an extreme destroyer that goes through everything, we’d recommend stepping up to the Chewzilla® range for maximum durability.
Power Flex™ toys don’t come with a 90-day replacement guarantee. Because they include rubber for added flexibility and play, they’re designed for a different style of chewing and will naturally wear over time, especially with stronger chewers. If you’re after something backed by our 90-day guarantee and built for extreme durability, we’d recommend the Chewzilla® range.
- NRnatalie r.Verified ReviewerReviewingStaffy SchwarzeneggerI recommend this productRated 5 out of 5 stars15 hours agoBulldog destroys everything except Schwarzenegger
Perfect toy for our American Bully
He is 3 and normally can destroy any dog toy in less than 2 mins
He absolutely loves this toy and enjoys nibbling on it.
Chewing it calms him.
Well worth the money knowing he will be safe not injesting plastic toys or stuffing from cheaper toys on the market.
- SKSherri K.Verified BuyerReviewingCosmic Crater BoneI recommend this productRated 5 out of 5 starsYesterdayThe chewzilla is the real deal
The Chewzilla is the real deal, this the first toy our big girl has not been able to destroy. 1 month on and still going strong.
- MSmelissa s. a.Verified BuyerReviewingChewzilla® Galactic Quest CollectionI recommend this productRated 5 out of 5 stars5 days agoWorth paying extra for
I was extremely sceptical when I made my purchase as the price was a lot dearer than what I would normally pay. Then when they arrived I thought they were way too hard for a dog to get any enjoyment out of. Boy was I wrong!! My dog loves them! Two months later and surprisingly they are still played with daily, chewed on and in good condition. I am very impressed and would definitely recommend to anyone who’s dog is a chewer.
- JSJulie S.Verified BuyerReviewingSqueaky FishI recommend this productRated 5 out of 5 stars2 weeks agoSqueaky Fish squeaker survives the Staffy!
Like most Staffy owners we don’t go down the squeaky toy option lightly!
Staffies tend to take great offence to the squeaker - it is seen as a licence to destroy said toy in rapid time! Staffy time, on steroids!
Hudson loves his Squeaky Fish though (like all of his Happy Staffy co toys). And best news yet - it still squeaks!
Squeaky Fish 1 - Hudson 0
- MRMarina R.Verified BuyerReviewingRonaldog Soccer BallI recommend this productRated 5 out of 5 stars2 weeks agoGreat ball!!
Our red heeler pup loves this ball!! It’s great as it’s easy for him to pick up and shake about!!
The ball seems quite sturdy and even came with a small ball pump!
YOUR DOG DESERVES THE BEACH.
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