SAVE 33%
SAVE 33%
Seahorse Splash
BUILT FOR CHEWERS
WHY DOGS LOVE Power flex®
Here's why 100,000+ dogs won't touch anything else.
✅Vet recommended
Recommended by vets for safe, extended chewing. The nylon-rubber blend is designed to satisfy your dog's natural instincts in a way that keeps them engaged.
🐶Calm boredom and anxiety
Chewing is a natural stress reliever. Load the grooves with peanut butter, yoghurt, or your dog's favourite spread to turn idle time into a calming, rewarding ritual.
🛡️Rigorously safety tested
Every toy is independently tested to ISO 8124 toy safety standards, so you can be confident it's free from harmful substances before it reaches your dog.
🦷Dental Health Built In
The ridged surfaces on every toy help remove tartar during chewing sessions.
5 TOYS THAT ACTUALLY LAST
MEET THE CREW
Dental Cleaning Design
Ravi the Red Panda
Textured grips and ridges help clean teeth as they chew. Built for satisfying, everyday chewing with added dental benefits.
Built in Squeaker
Trevor The Toucan
The only squeaky toy in the collection. Adds excitement to playtime while keeping power chewers coming back for more.
Fan Favourite
Slyder the Snake
A coiled chew designed for satisfying bites from every angle. Durable nylon and rubber help keep dogs busy and engaged.
Spread Holding Grooves
Camo the Chameleon
Deep textures hold spreads for longer-lasting play. Perfect for keeping bored or anxious dogs calm and occupied.
Satisfying Chew
Jungle Compass
Flat, textured surface makes it easy to apply yoghurt, peanut butter or their favourite spread. Great for every day chew sessions.
← Swipe to see all 5 toys →
THE RESULTS SPEAK FOR THEMSELVES.
We surveyed 10,000+ power chewer parents.
81%
Noticed a measurable improvement in destructive behaviour within the first 4 weeks
93%
Reported reduced boredom and anxiety after switching to Power Flex toys.
79%
Said they had tested multiple other "tough toys" and nothing else compares
ANNUAL SAVINGS
$3,500+
vs. cheap toys + vet bills
🐾 THE REAL COST
WHY CHEAP TOYS AREN'T CHEAP.
That $10 toy looks like a bargain — until you add up what it actually costs your dog, your home, and your wallet.
Destroyed furniture, shoes & belongings
Bored dogs chew what they can find — and it's expensive
2–3 cheap toys a month
Destroyed within days — money straight in the bin
Hidden toxins & nasties
Cheap materials contain chemicals not tested for dogs
NYLON + RUBBER = BEST OF BOTH WORLDS
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ToughTech™ Nylon & Rubber
Ultra-dense nylon provides the structural backbone while natural rubber gives a satisfying chew.
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One Squeaky Toy
Most toys lose the squeak in days. These two are built tough to keep dogs coming back, session after session.
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Dental Cleaning Design
Every toy's textured surface naturally clean teeth and massage gums during every chew session.
POWERFLEX™ VS CHEWZILLA®
| POWERFLEX™ Nylon-Rubber Blend | CHEWZILLA® Ultra-Tough Nylon | |
|---|---|---|
| Chew Level | 3/4 — Very Tough | 4/4 — Extreme |
| Material | Nylon + Natural Rubber | 100% Ultra-Dense Nylon |
| Built-in Squeaker | ✅ | ❌ |
| Spots for spreads | ✅ | ✅ |
| Dental cleaning grooves | ✅ | ✅ |
| 90 Day Guarantee | ❌ | ✅ |
| Best For | Moderate chewers who love interactive play | Extreme destroyers who shred everything |
INDEPENDENTLY TESTED. CERTIFIED SAFE.
Every PowerFlex™ toy is independently tested to the same safety standards as children's toys — because your dog deserves nothing less.
📱 Real Dogs. Real Results.
WHAT OUR COMMUNITY IS SAYING
FREQUENTLY ASKED QUESTIONS
PowerFlex™ uses a nylon-rubber blend that gives a slight flex — gentler on gums and great for dogs who love to carry and toss as well as chew. Chewzilla® is 100% ultra-dense nylon with zero flex — built for extreme destroyers who shred everything. PowerFlex™ also includes a built-in squeaker (in Trevor the Toucan).
PowerFlex is perfect for dogs who love to chew but aren’t full-on extreme destroyers. If your dog is more of a moderate, in-between chewer who still needs something durable (but with a bit more give), PowerFlex is a great fit. The rubber + nylon design adds flexibility, making it ideal for chewing, chasing, and interactive play. If your dog is an extreme chewer that tears through everything, we’d recommend stepping up to the Chewzilla® range for maximum durability.
Yes, PowerFlex toys are still tough. They’re made with our ToughTech™ nylon combined with durable rubber, so your dog gets both strength and a bit of flexibility. Because of the rubber components, they will wear faster than our full nylon Chewzilla® toys. That’s what gives them more movement and makes them perfect for dogs that love squeakers and interactive play. If your dog is an extreme destroyer that goes through everything, we’d recommend stepping up to the Chewzilla® range for maximum durability.
Power Flex™ toys don’t come with a 90-day replacement guarantee. Because they include rubber for added flexibility and play, they’re designed for a different style of chewing and will naturally wear over time, especially with stronger chewers. If you’re after something backed by our 90-day guarantee and built for extreme durability, we’d recommend the Chewzilla® range.
YOUR DOG DESERVES TO GO WILD
Join 100,000+ dog owners who've made the switch.
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